Your signature appears at the bottom of every email you send, which makes it some of the most-viewed branding you own. The goal isn't to fit everything in — it's to make the next step obvious.
The essentials
- Full name and job title.
- Company name, ideally with a logo.
- One phone number and one website — not every number you have.
- A headshot if you work in sales, client services, real estate or anywhere relationships matter.
One clear call to action
Pick a single action you want readers to take: book a call, see a new product, read a case study. A button-style link or a slim banner beats a row of competing links.
What to leave out
- Inspirational quotes and long legal disclaimers (unless your industry requires one).
- More than four or five social icons — choose the networks you actually use.
- Text baked into images. Contact details should be real, selectable text so they're searchable and accessible.
- Multiple fonts and colours. Stick to your brand's primary pair.
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